agentie publicitate,advertising agency
agentie publicitate,advertising agency
agentie publicitate,advertising agency
agentie publicitate,advertising agency
agentie publicitate,advertising agency
agentie publicitate,advertising agency
agentie publicitate,advertising agency
agentie publicitate,advertising agency

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  Website Planning Questionnaire  
 
Company Name:
Contact:
Address:
Telephone/Fax:
E-mail:

 
     
 
1. Website Objective

What do you expect this project to accomplish?
(Select all that apply)

Attract new customers
Increase revenue generated from existing customers
Introduce new products / services
Raise market awareness
Enthuse salespeople
Educate consumers
Strengthen corporate image
Reinforce branding of products / services
Reference
Lower advertising costs
Lower distribution costs (email campaigns)
Better customer service (questionnaires/forms/quick email responses)


What is the purpose behind the website development or redevelopment?

Functionality
Re-brand
Ability to make changes easier/faster
Update information
Require new features

What do you consider the most important features of your website?



What do you feel your current website is lacking?



What do you want to retain from your current website?



What features do you want to eliminate from your current website?



What sections of the website do you need to update frequently?



What staff and procedures are in place to monitor and upkeep the current website?



Is the website the first place that information gets updated? If not, what is the order?


Will current technology play a factor in accessibility to your clients or potential clients? ie. downloading of newer versions of software to view sections of the site. Do you feel this will play a factor in whether your clients continue visiting the site?
2. Distribution

List all pertinent distribution channels being considered to drive customers to your website.
(Select all that apply)

Launch campaign
Direct mail campaign
In person after a presentation
Promote at a trade show or event
Email
Search Engines
Corporate materials
Print Advertising
Broadcast Advertising
Other (Please Specify)
3. Creative Considerations

This website should:
(Select all that apply)

Conform to corporate graphic standards
Be loosely based on corporate standards
Match existing marketing tools and collateral materials
Establish a new corporate identity (see details of Client Questionnaire)
Conform to logo / art standards only

4. Budget Considerations

Do you have a predetermined website budget?

Website Development:
Monthly/Quarterly Campaigns:
Technical Support:
Other Considerations:
5. Target Launch Date
 
     
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